Advertisers kept a tighter grip on their wallets when it came to the NFL this season.
Womens A.J. Bouye Jersey Revenue on game-time commercials slid 1.2 percent during the 2017 regular season, to $2.42 Womens Troy Niklas Jersey billion, from a year ago, according to data from Standard Media Index, which has studied advertiser spending on NFL telecasts for the past four seasons.
The NFL received 5.4 percent fewer dollars from carmakers, the No. 1 ad category, SMI said.
Consumer electronics, the No. 2 ad category, saw ad dollars slide 3 percent.
Insurance, alcoholic beverages and quick-serve restaurants increased NFL ad spend with respective gains of 30 percent, 16 percent and 6.4 percent.
Despite the dips, however, major media companies continue to line up for the game.
In December, Verizon ponied up more than $2 billion over five years in a new NFL streaming deal, including the Super Bowl, to all smartphone users, not just Verizon customers.
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The NFL noted in the report that the rise in concussions comes as players themselves are reporting concussions more.
According to the report, 47 percent of the concussions in 2017 included some self-reporting component.
Players that flagged the possibility of a concussion contributed to 28 percent of the evaluations conducted.
The number of concussions in 2017 is the highest in the past six years, with a nearly 16 percent increase over the five-year average, USA Today reported.
It is something which challenges us now to roll up our sleeves and work hard to see that number go down, he said. We’re not going to be satisfied until we drive that number much lower.
The injury report also listed New England Patriots tight end Rob Gronkowski with a concussion, ESPN reported.